By Steve Crandall
Vice President, Sales & Marketing
Ashaway Racket Strings
String manufacturer claims "slip, not shock" generates spin, that players can reduce injuries and improve performance using non-polyester alternatives.
Likening his ongoing battle against high-impact polyester strings to a "tortoise versus the hare race," string manufacturer Ashaway's Steve Crandall says the company's non-polyester, PEEK based monofilament strings continue to gain market share as more and more performance players realize that "slip, not shock" generates spin, and that they can reduce injuries and improve performance using non-polyester alternatives.
Crandall said that since the introduction of Ashaway's PEEK-based MonoGut® ZX strings several years ago, not only have sales steadily grown but "not a week goes by without a call or email from a player or stringer who has just 'discovered' the string and wants to rave about it."
Ashaway's Steve Crandall says the company's non-polyester, PEEK-based monofilament strings continue to gain market share as more and more performance players realize that "slip, not shock" generates spin, and that they can reduce injuries and improve performance using non-polyester alternatives.